How-To Use Retail Signs To Market Your Pool Supply Store
For any retail business, it is crucial to capitalize on your storefront exposure so your store can stand out against the rest. Pool supply companies sit in a niche market where it’s important to grab the attention of pool owners and pool cleaning companies in order to run a successful supply store. While today people are finding low-maintenance alternative to keeping up with their pool or spa, this is a perfect opportunity to become their favorite supply store. Most supply stores have a window-covered storefront that is great for showing off the full stock of supplies and allowing natural light into the store. Retail signs are a great way to add character to your storefront and show off promotional items, new products, and specialty services.
Pool supply stores can be located throughout shopping districts and business strips or standing alone in a busy parking lot, but some are never noticed because they offer no signage. With pool supplies being such a niche market, it can sometimes seem difficult to think up signage that truly represents your business. Your business is popular because of what you offer, so show it off! Everyone is drawn to a sparkling pool on a hot summer day so capture this with professional photographs of well designed pools, or a great shot of the rippling pool water. Full color retail signs are an inexpensive and successful way to grab the attention of customers.
Create a color theme that accents your images. Blue is a common hot tub store pool company color, but don’t be afraid to set outside the box. If your images include blue water and tranquil photos, use a contrasting color to help them stand out. Try fonts in red, yellow, or orange.
If your storefront offers plenty of windows, use them as an opportunity to reach your customers. If you don’t need them to see your product floor, consider cover your windows with a perforated vinyl called one-way vision. This material allows you to advertise on the outside of the window with full color pictures but is completely see-through from the inside. You can see customers as they approach your store and still allow in natural light, but you can also reach out to customers clear across the parking lot. Use this as an opportunity to emphasize the fun atmosphere that you can help to create.
If you don’t want to block out your windows, try adding clear decals or window clings to your storefront. The vinyl decals can emphasize your more permanent products or specialty services like motor repair or cleaning services. Window clings are a great way to announce new, convenience-driven products. This is a great way to pull in customer with the idea of hands-off cleaning options.
The key to signage is to create a sign that is impactful but not overwhelming. A professional sign lets customers know that you are a trusted and trusted, honest, and professional business.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.